BenQ Trying to Rise

BenQ's name is still not sound familiar society, for even more vendors introduce products from Taiwan are still relying on the ad.

BenQ began working on the computer products industry in Indonesia began 6 years ago, precisely in the year 2004 by holding a local partner PT. Galva Technology.

When compared with the Acer name or Hewlett-Packard, BenQ is clearly a very strange on the computer user's ear, especially notebooks.

"People are still not familiar with the BenQ name, whereas the quality of our products are always head to head with Acer," explained Famela, Sales & Marketing BenQ Joybook.

In an effort to attract public sympathy for any product, saying that the BenQ Famela still rely on advertising.

"Let the people know we had added still rely on ad or banner," added Famela.

Such a marketing strategy did seem a bit behind with the other competitors who had to educate the public on the benefits of the products they offer.

"For the moment we do not have plans to educate the public about our products, and for now we still rely on advertising alone," said after launching the third Famela BenQ Joybook at the Novotel Hotel, Jakarta recently.